Work / 04
Urban Vibes
One brand world for a streetwear label, from product design to the photo shoot.
Challenge
In a crowded streetwear market the label's products needed a character of their own, and that character had to come across just as strongly on social media and the web.
Approach
We designed the products and used mockups to make the collection visible before production. Orange and a Japanese street aesthetic became the brand's signature, and the photo shoot was built around that world. Digital design for web and social brought products and photography together into one story.
Outcome
A distinctive, consistent brand world, from product to photography to digital.
